Bucherer has dedicated an entire floor of its Geneva flagship store to certified pre-owned Swiss made Rolex replica watches.

Bucherer was the first partner of Rolex to join the programme, which sees second hand AAA UK Rolex fake watches that are more than three-years-old restored to near mint condition before being tagged as authentic, with no alien parts, and issued with a new two year guarantee directly by the brand.

High quality replica Rolex watches announced its intention to buy Bucherer last year and the acquisition expected to be formally completed this year following regulatory approval by authorities in Switzerland and around the world.

Cheap Rolex copy watches’ CPO programme launched in 2022 with Bucherer followed by Watches of Switzerland among the first participants. It has since rolled out to hundreds of authorised dealers around the world.

There has been criticism that the process of servicing, restoring, testing and authenticating is expensive and takes too long since all top Rolex replica watches have to go through final checks at Rolex’s own facilities.

But Bucherer has stood firmly behind the roll-out, and has dedicated significant areas of valuable retail space to luxury super clone Rolex CPO watches.

At its New York flagship, the Bucherer Time Machine, three-quarters of displays in its CPO floor have been given to Rolex.

Its Geneva showroom has gone further, converting a 970 square foot fourth floor to a Rolex CPO lounge where customers can experience the spirit of the brand, get an enhanced feel for the Swiss movements fake Rolex watches on display and fully immerse themselves in the excellence and craftsmanship behind these timepieces, Bucherer promises.

It is described as having both a cosy living room and class club vibe where large windows give a bright, airy feel and offer customers the best views of Lake Geneva.